Buffett is a fan of long-term investment. His previous understanding of long-term investment is to put long-term investment and catch big fish. Putting an asset into investment for more than N years is the same as most people's understanding of long-term investment.
However, this is only an appearance, because many people do long-term investment, but not many can make money. The problem actually lies in the outpost of long-term investment: the decision-making link .
The reason why Grandpa Buffett makes long-term investments is to reduce the number of decisions and ensure the correctness of decision-making. The biggest feature of this kind of thinking is: the decision-making cycle is long. It may take several Finance And Banking Email List years to collect data, and the decision-making accuracy rate is high. It takes a few years to make a decision, and the accuracy rate is not high. So they can maintain a compound annual growth rate close to 20%. Make fewer decisions, make the right decisions, and hold for a long time. This is the core philosophy of Buffett's investment.
Back to our work, whether it is the executor of the company or the owner of the company, we are faced with large and small decisions every day. The decision is correct and the results are produced. Everyone is happy; wrong decision, waste of human, material and financial resources, the survival of the company will also be In the face of risk, decision-making is critical.
It needs to be reminded that any company, no matter how big or small, is in a dynamic environment where decisions are made in real time. It is as small as a one-two company just established, as big as Ali and Tencent, which cannot be thrown out. in various decisions. The recent adjustment of Alibaba's organizational structure is also a type of decision-making to cope with the new challenges encountered in the current enterprise development.
For the advertising department of small and medium-sized companies, the advertising budget is limited, ranging from tens of thousands to thousands. With so many channels, you can only vote for two or three. If you make a mistake and choose the wrong channel, you will really fall into the abyss of eternal redemption.
Just imagine, if you choose 3~4 channels for advertising among these channels, this choice is the decision-making process, which ones will you choose? If the channel you choose does not match the tone of your own product, the money is spent, and there is no effect or output, which is equivalent to useless effort. A result-oriented company will not care if you work overtime until the early morning to make poster pictures, nor will you praise you for watching data at home on weekends, but will only say that the advertising effect is poor, and your work is not done well.