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Shermin Sathi
Apr 20, 2022
In Self Help Forum
Good marketing and sales alignment grow at an average rate of 20% per year, while those without it see their revenue shrink by an average of 4% per year. It Israel Phone Number List makes perfect sense if we think that the greater the collaboration between the two, the higher the quality of the leads that go from the marketing department to the sales department and, therefore, the more conversions they will generate. For those of us who are Israel Phone Number List dedicated to inbound marketing, content is our daily bread. And since inbound content is the star source of lead generation, the most effective will be the result of a good conversation with the sales team. Not sure where to start the conversation? Take these 6 questions! Do you want to know what questions you can ask your sales team to generate the best inbound content? Click here and download the Israel Phone Number List manual with all the questions. 6 questions to ask your sales team to improve your inbound marketing 1) what is your ideal customer profile? You already know that one of the greatest marketing maxims is "Know your customers". If you don't know who you are targeting, it will be very difficult to get the content right. Therefore, to create an inbound content plan Israel Phone Number List that really manages to generate leads, you have to understand what your ideal client is like and, above all, what that concept means for the rest of the team. Sometimes it happens that the marketing department sits down to design a " buyer persona " without consulting the rest of the company, But here the sales team has a lot to say. So take the time to ask each sales rep what an ideal customer means to them, and take careful note of their responses. Surely the different answers give you ideas to fill your content calendar, especially aimed at users in the early stages of the conversion funnel. Funnel-conversion-sales 2) what are the most common objections from leads? In an ideal world, users would find answers to all of their objections before they become qualified sales leads and move on to the sales team. But the normal thing is not to live in the ideal world, and if not, ask your sales team! Customer questions, concerns, and objections are fantastic inspiration for creating inbound content. This will not only make users more prepared for the sales process, but reps will also be able to use
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Shermin Sathi

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