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shermin sathi
Apr 10, 2022
In Self Help Forum
To pay attention to metrics that correlate with your campaign goals. In this article, we'll cover six metrics that will help you measure the effectiveness of your marketing efforts. What measures to focus on to assess your business processes and make them work successfully in the future, you need to pay attention to key performance indicators (kpis) and take the necessary steps to improve them. How? To start, be aware of the goal of your email marketing campaign. This can increase brand awareness, drive sales, leverage engagement and trust levels, and more. The next step is to choose the kpis you need to track to ensure you are getting closer to your end goal. Here are some basic metrics that are important for any email marketing The opening rate click-through rate churn rate spam complaint rate conversion rate these kpis can be categorized into on-mail and off-mail. The first five metrics in the company mailing list list are sent by mail because they relate to user actions directly in the email message. Off-mail metrics refer to whatever is happening further down your website or any other destination, and in our case it is a conversion rate. Now let's take an in-depth look at each indicator to see why it's important and how to improve it. Rebound rate formula for calculating the bounce rate: (emails returned / emails sent) * 100 bounce rate is a number that characterizes how many emails you sent were not delivered to a subscriber's inbox Keep a set of delivery error status codes handy along with what they mean, and take a look at some tips that can help you keep your bounce rate as low as possible. Keep your mailing list clean regularly check your mailing list for invalid email addresses to help build your good sender reputation. Pipedrive once deleted 83,000 inactive emails to clean up its mailing list, so you'll probably need to delete a lot of subscribers as well if you're doing this for the first time. Implement double opt-in send a confirmation email to each new subscriber to ensure that the email was entered correctly and that there is no incorrect data on your mailing list. Unknown or non-existent emails will cause hard bounces, so you need to eliminate a
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shermin sathi

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